Get to know Eslam

I'm Eslam Youssef, an AI consultant and indie maker in Cairo. I've worked with AI since 2016, when I started building chatbots, and I've spent the decade since growing products: first other people's, now my own.

Based in
Cairo, Egypt
Building with AI since
2016
Founder of
Kasseeb AI
As seen on
Azhari TV
Eslam Youssef
years of experience
10+
projects with businesses
250+
products launched
12
users reached
500K

My story

  1. 2016

    Starting with chatbots

    I began in social media and paid advertising, running channels for Tamam and the Al Sharq Youth Forum in Istanbul. The same year I founded Chatbotsa, a chatbot agency for small businesses. We built the Facebook page chatbot for Philips Africa, and I started botsbelarabi, the first Arabic community for chatbot builders.

  2. 2017

    Building a telehealth company

    I co-founded Estasharah and led product and growth. It grew to 500,000 users and 65,000 medical consultations, with more than 700 doctors across 42 specialties, a team of 14 and outside investment.

  3. 2020

    Growing other people's products

    I ran full-funnel growth for Ordera, a pick-up ordering app, where orders grew 380% in three months. I built cross-domain tracking for Techne Summit and grew Nawah Scientific in a niche of about 200,000 researchers.

  4. 2021

    Leading product and growth teams

    As Head of Products and Growth at The Baby Garage, then Regional Digital Marketing Manager at Our Education, I led teams that owned the marketing technology, analytics and automation behind e-commerce and EdTech products.

  5. 2025

    Teaching AI in Arabic

    I co-founded Taalam.ai as CEO, an Arabic platform for learning AI, then started Kasseeb AI, where I teach Vibe Engineering. I'm its founder and only human employee.

  6. Today

    Day and night

    By day I help people and businesses use AI on their real work. By night I build my own products, including Blogged, Tellback, AI بالعربي and The Subdude.

Experience

  1. 2025 – today
    Founder · Kasseeb AI

    Arabic courses on building and earning with AI. I teach Vibe Engineering.

  2. Aug – Dec 2025
    Co-founder and CEO · Taalam.ai

    The first Arabic-language platform for learning AI.

  3. 2022 – 2025
    Regional Digital Marketing Manager · Our Education

    Regional strategy for a group of EdTech products, and the analytics and marketing automation behind them. Team of 5.

  4. 2021 – 2022
    Head of Products and Growth · The Baby Garage

    Marketing technology, UX and conversion, A/B testing and the product roadmap for a multi-vendor baby and maternity store. Team of 6.

  5. 2020 – 2021
    Senior Digital Marketer · Nawah Scientific

    Growth for Egypt's first private multidisciplinary research centre, reaching about 200,000 researchers.

  6. 2020 – 2021
    Digital Marketing Consultant · Techne Summit

    Media buying and cross-domain tracking that followed attendees through the whole journey.

  7. 2020
    Product Marketing Manager · Ordera

    Acquisition and retention for a pick-up and drive-through ordering app. Orders grew 380% in three months.

  8. 2017 – 2019
    Co-founder, product and growth · Estasharah

    Telehealth for Egypt and North Africa: 500,000 users and 65,000 consultations. Team of 14.

  9. 2016 – 2019
    Founder · Chatbotsa

    A chatbot agency for small businesses. Built the Facebook page chatbot for Philips Africa. Team of 7.

  10. 2016 – 2017
    Social Media Manager · Al Sharq Forum, Istanbul

    Strategy, content and paid ads, with a small remote team: a designer, a video editor and a content editor.

Companies I've been part of

  • PHILIPS AFRICA
  • nawah scientific
  • The Baby Garage
  • Our Education
  • ordera
  • TECHNE SUMMIT
  • Estasharah
  • Al Sharq Forum
  • vistachio
  • OMNI
  • La Casa Travels

Education

On TV

Azhari TV, Al-Ankabout: how to learn AI the right way, step by step.

Newsletter

AI at work, every week.

Practical ways to use AI in your day-to-day work, from my weekly newsletter شغلك بالذكاء الاصطناعي. Written in Arabic and read by 1,400+ people.

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