Get to know Eslam
I'm Eslam Youssef, an AI consultant and indie maker in Cairo. I've worked with AI since 2016, when I started building chatbots, and I've spent the decade since growing products: first other people's, now my own.
- Based in
- Cairo, Egypt
- Building with AI since
- 2016
- Founder of
- Kasseeb AI
- As seen on
- Azhari TV

- years of experience
- 10+
- projects with businesses
- 250+
- products launched
- 12
- users reached
- 500K
My story
- 2016
Starting with chatbots
I began in social media and paid advertising, running channels for Tamam and the Al Sharq Youth Forum in Istanbul. The same year I founded Chatbotsa, a chatbot agency for small businesses. We built the Facebook page chatbot for Philips Africa, and I started botsbelarabi, the first Arabic community for chatbot builders.
- 2017
Building a telehealth company
I co-founded Estasharah and led product and growth. It grew to 500,000 users and 65,000 medical consultations, with more than 700 doctors across 42 specialties, a team of 14 and outside investment.
- 2020
Growing other people's products
I ran full-funnel growth for Ordera, a pick-up ordering app, where orders grew 380% in three months. I built cross-domain tracking for Techne Summit and grew Nawah Scientific in a niche of about 200,000 researchers.
- 2021
Leading product and growth teams
As Head of Products and Growth at The Baby Garage, then Regional Digital Marketing Manager at Our Education, I led teams that owned the marketing technology, analytics and automation behind e-commerce and EdTech products.
- 2025
Teaching AI in Arabic
I co-founded Taalam.ai as CEO, an Arabic platform for learning AI, then started Kasseeb AI, where I teach Vibe Engineering. I'm its founder and only human employee.
- Today
Day and night
By day I help people and businesses use AI on their real work. By night I build my own products, including Blogged, Tellback, AI بالعربي and The Subdude.
Experience
- 2025 – today Founder · Kasseeb AI
Arabic courses on building and earning with AI. I teach Vibe Engineering.
- Aug – Dec 2025 Co-founder and CEO · Taalam.ai
The first Arabic-language platform for learning AI.
- 2022 – 2025 Regional Digital Marketing Manager · Our Education
Regional strategy for a group of EdTech products, and the analytics and marketing automation behind them. Team of 5.
- 2021 – 2022 Head of Products and Growth · The Baby Garage
Marketing technology, UX and conversion, A/B testing and the product roadmap for a multi-vendor baby and maternity store. Team of 6.
- 2020 – 2021 Senior Digital Marketer · Nawah Scientific
Growth for Egypt's first private multidisciplinary research centre, reaching about 200,000 researchers.
- 2020 – 2021 Digital Marketing Consultant · Techne Summit
Media buying and cross-domain tracking that followed attendees through the whole journey.
- 2020 Product Marketing Manager · Ordera
Acquisition and retention for a pick-up and drive-through ordering app. Orders grew 380% in three months.
- 2017 – 2019 Co-founder, product and growth · Estasharah
Telehealth for Egypt and North Africa: 500,000 users and 65,000 consultations. Team of 14.
- 2016 – 2019 Founder · Chatbotsa
A chatbot agency for small businesses. Built the Facebook page chatbot for Philips Africa. Team of 7.
- 2016 – 2017 Social Media Manager · Al Sharq Forum, Istanbul
Strategy, content and paid ads, with a small remote team: a designer, a video editor and a content editor.
Companies I've been part of
- PHILIPS AFRICA
- nawah scientific
- The Baby Garage
- Our Education
- ordera
- TECHNE SUMMIT
- Estasharah
- Al Sharq Forum
- vistachio
- OMNI
- La Casa Travels
Education
- Indiana University, Kelley School of Business
- Faculty of Computers and Informatics
Information Systems
On TV
Azhari TV, Al-Ankabout: how to learn AI the right way, step by step.
Newsletter
AI at work, every week.
Practical ways to use AI in your day-to-day work, from my weekly newsletter شغلك بالذكاء الاصطناعي. Written in Arabic and read by 1,400+ people.
Bring one real task. We'll do it with AI, together.
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