Aquajoy sells activities, tours, Nile cruises and transfers across Hurghada, Cairo, Luxor, Sharm El-Sheikh, Aswan and Marsa Alam, to travellers paying in euros, dollars and pounds.
Customer support was handled entirely by people. Every language the company served needed someone who spoke it, so support could only grow as fast as the team could hire.
Years of content (240 activities, 47 tours, 177 articles and thousands of photos) also sat in a legacy system that was hard to change.